Today's Coming Crisis Movie

Tuesday, August 7, 2012

Outcry over 'child-friendly' Facebook gambling app

Bingo Friendzy, developed by the British online gambling company Gamesys, was introduced on Facebook this morning. It allows players to stake cash in 90 bingo and slot machine games.
The app is marketed with cartoon graphics featuring characters that have been compared to those on Moshi Monsters, the popular children’s social network. It has prompted anger from Christian groups, who called on the Advertising Standards Authority to act.
“Gambling is age-restricted for a reason: children are excluded because they are vulnerable,” said Toby Scott, director of communications for the Methodist Church.
“It is especially concerning that Bingo Friendzy’s visual marketing is the kind that you see in children’s games, with bright colours and friendly characters.
“This appears to be a blatant breach of the ASA’s Gambling Advertising rules, which clearly state that marketing ‘should not be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture'.” more