
Call it technology in reverse: Thousands of people are lining up online to have messages they could send in an instant delivered far more slowly.
And according to the creator of Snail Mail My Email, a monthlong volunteer project, that's the point.
"We move in such a fast-paced world that, sometimes, that world can feel kind of cold and impersonal," said Ivan Cash, a San Francisco designer and art director who birthed the project. "I'm very much a part of that fast-paced world ... but I think it's good for people to have that balance."
The concept is simple. Since July 15 (and until August 15), anyone interested has been able to e-mail a letter to the project's volunteers. They turn around and hand-write the letter -- complete with extras like a doodle, flower petal or lipstick kiss if desired -- and mail it to the recipient.
Cash, who recently returned to San Francisco after a stint working in Amsterdam, said he'd been an avid letter-writer in college and the few years after. He said there's something about the process of pulling out a pen and paper and crafting a message with your own hand that makes it more personal and well thought-out.
But eventually, he said, he began defaulting to e-mail and Facebook messages like a lot of people.
"Snail Mail My Email" was born as a way of getting back in touch with the joys of putting pen to paper, he said.
"This isn't a project that's out to make money or be a forever solution," he said. "This is just a jumpstart to help raise awareness."
Apparently, more people were interested than Cash guessed.
In the project's first two weeks, 2,300 letters were sent out.
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