
While food riots have begun emerging across the globe as a result of surging food prices, the United States Department of Agriculture (USDA) has decided to funnel 12 million dollars into the popular pizza chain Domino’s Pizza, in what has become known as a secret
government bailout. The bailout came from an organization known as Dairy Management, a marketing creation of the USDA. What was the result of the millions funneled into the troubled business? A large-scale marketing revolving around pizzas being made made with 40% more cheese, an attempt to re-design the Domino’s Pizza brand name in partnership with the United States government.
With food prices at an all time high, violent protests have arisen in parts of the Middle East and South Asia. In 2008, similar protests were held across the world in response to the high cost of basic living. The difference, however, is that food prices are even higher than they were in 2008. Graphs, provided by the Food and Agricultural Organizations of the United Nations (FAO), show the spiking cost of food commodities. The food index count, which is an overall score reflecting the total price of the top 6 food commodities, rose to 215 in December of 2010 — up from 90 in the year 2000. Sugar spearheaded the spike, hitting only 2 points away from the 400 mark in December of 2010.
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Important Update:
As you can see from the comments below, Domino's had a PR Bot of some sort post a comment (and we assume it's a Bot because the nature of the posting caused Blogger to block it as "Spam", but for the sake of letting you know what's going on, we allowed it to go through). The comment explains how this is a great misunderstanding, and backs this up with various articles about how the USDA had no involvement.
Yet, interestingly, one of the articles contains this information about the USDA:
Funding for Dairy Management's domestic marketing campaign does not come from the USDA, but rather from private producers who tax themselves to pay for the organization's marketing strategies. The funds that result are called "checkoff" funds.
The USDA's job with respect to Dairy Management—a job defined by the Dairy Production and Stabilization Act of 1983—is to make sure all producers pay the tax, that nobody freeloads, and that marketing campaigns are legal. Occasionally, the USDA will choose board members for Dairy Management, but the vast majority of the board is comprised of dairymen.
That's a whole lot of involvement for a department that apparently has little connection with DM's inner workings. Are we supposed to believe what "Phil" is telling us? Does it matter if the board is comprised of "dairymen" (or even firemen) if the USDA is involved in the picking? And in all the closeness of this relationship, no money changes hands, especially at a time when bailouts for struggling industries is the norm? We'll need more proof than that, Domino's - a handful of 3rd party advertorials won't cut it.And next time, could we please talk with a real person?