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Saturday, September 24, 2011

UK students ‘most distracted by social media’

Global survey reveals British students are the world’s most easily distracted by social media and the second most-connected on the planet after the Chinese

More than nine out of ten British students are distracted by Facebook, Twitter and other social networking sites at least once an hour, a new global survey has claimed. The rate – the highest in the world – will “reshape business for a new generation”, claimed Phil Smith, UK CEO of Cisco who commissioned the research. British students were also the second most connected in the world, beaten only by the Chinese in terms of how frequently they use the internet on a mobile device.

Nearly three-quarters said they would rather have internet access than a car. Mr Smith claimed that employers needed to take into consideration the new ways that students and young people worked. “It could mean fewer people commuting, more people working from home,” he said. “But businesses also need to consider that if people are getting distracted from their jobs, it’s often down to bad management.” One in three college students and young professionals across the world now considers the internet to be as important as fundamental human resources such as air, water, food and shelter, the survey also found.

More than half said the web was an “integral part of their lives”. The report is based on surveys of college students and professionals 30 years old and younger in 14 countries. Two of five college students surveyed globally said the internet is more important to them than dating, going out with friends, or listening to music. More than one in four said staying updated on Facebook was more important than partying, music or seeing friends. more