Today's Coming Crisis Movie

Thursday, July 28, 2011

Ford bets big on India with $900,000,000 plant -- Americans are just too expensive

Ford Motor Co plans to build a $900 million production plant in India, doubling its investment in the country, as the U.S. carmaker seeks to catch up with rivals in the second-fastest growing auto market in the world.

Foreign car makers have been ramping up investment in a price-conscious Indian market, where small cars are the biggest sellers and domestic operators have long dominated the market.

Ford's planned factory in Sanand, in the business-friendly western state of Gujarat, will be running by 2014 and employ 5,000 people, it said. Tata Motors makes the Nano, billed as the world's cheapest car, in the same city.

"Lots of foreign players are only now realising what the India auto market offers them." (more)