Thursday, March 29, 2012

Wait, Did CNN Just Lose HALF Of Its Viewers?

As TVNewser's Chris Ariens reported today: "CNN bore the brunt of the downward trend the news networks experienced this month and for much of the first quarter, when compared to the busy first few months of 2011.

For the month of March, CNN was down -50% in total viewers and down -60% in A25-54 viewers (Total Day). The net was down -21% in Total Viewers and down -26% in A25-54 viewers (Primetime) compared to March 2011."

The viewer exodus is not limited to CNN, though. Roger Ailes' aging heavyweight champion FOX News "was not immune to a loss in viewership for the month of March and for the first quarter of 2012. For the month, Fox News is down -17%," according to another post by Ariens.

Perhaps, if I may be so bold, this is what happens to you when you continue to report stories that no longer resemble -- even remotely -- what your own viewers see outside their windows and apartments. Read More