Thursday, January 5, 2012

Google demotes its own Chrome browser search rankings after site is caught paying bloggers to hype it

Google has said it will manually change its search rankings to 'demote' its own Chrome web browser for two months - after the site was caught breaking its own rules by paying bloggers to write posts promoting it.

'We've investigated and are taking manual action to demote Chrome and lower the site's PageRank for a period of at least 60 days,' a spokesman said in an email.

PageRank is the key to Google's search algorithm - the lower a site's number, the lower it usually ranks in Google searches. The move is an unprecedented one for the search giant. Read More