Tuesday, December 13, 2011

Voucher code boom as a record 7-million consumers look for discount deals: UK

UK retailers set to offer 2,500 voucher codes this December in a bid to win customers.

The number of discount vouchers and online codes issued by retailers has risen, with a year-on-year increase of 66pc.

Electronics and fashion retailers offer the highest number of discounts, followed by home and garden outlets and health and beauty shops.

According to figures from Vouchercodes.co.uk, shoppers logged on more than 6.5million times to download a discount voucher or code over the last 12 months.

Forecasts by the site indicate that this figure is set to rise to 7m during the Christmas period as shoppers look to get the most from their money during the economic downturn.

Brits are a nation of online shoppers with research by KPMG revealing nearly eight in ten British consumers prefer to buy goods like CDs, DVDs, books and video games online – compared with six in ten shoppers globally. more