Fans of "The Simpsons" are salivating at the possibility of the television series being given its own 24-hour channel.
As Homer Simpson once said: "The answer to life's problems aren't at the bottom of a bottle, they're on TV!"
The show is approaching its 500th episode and is the longest running sitcom in the history of American television, having begun in 1989.
Executives at Fox, which broadcasts it, are now considering the idea of a digital channel which would play nothing but those episodes day and night.
News Corp chief operating officer Chase Carey hinted at the prospect of a Simpsons channel during a business conference in New York, although he said if it went ahead it would not be for at least 12 months.
He said a "number of meetings" had been held about how to capitalise on the "unprecedented volume" of footage from the series and a channel purely for the show's fans was a possibility. There were "a lot of Simpsons fans out there," he added. more