A Long Island couple wants to trademark the slogan "Occupy Wall St." with the intent to sell sweatshirts, T-shirts, bumper stickers and hobo bags, among other merchandise.
"I'm no marketing genius, but when you got something that's across 50 states, it's a brand now," said 44-year-old Robert Maresca of West Islip, New York.
Maresca's wife, Diane, filed a trademark application with the United States Patent and Trademark Office on October 18 and paid a fee of $975.
The move has some Occupy Wall Street supporters perplexed.
"The goal of OWS is not to become a profitable business," said Tyler Combelic, an Occupy Wall Street spokesman. "Anything that misconstrues it as such, such as trademarking for the sake of profiting, is missing the point of protest."
But Robert Maresca sees things differently.
"I'm the best person they could imagine buying the slogan, because no one has their interest more than myself," he said. "This is an important slogan; somebody else might have gotten a hold of it." more