An account tied to the U.S. network's web series What's Trending, hosted by Shira Lazar, sparked an internet firestorm with a post reading: 'Reports say that Steve Jobs has passed away. Stay tuned for more updates'.
The item was pulled almost immediately but the text can still be viewed on the website, because so many people retweeted it.
Moments after the gaffe, an apology appeared.
'Reports of Steve Job's (sic) death completely unconfirmed,' it read.
Ms Lazar, who his also the show's executive producer, followed with an apology.
'On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy that was tweeted earlier today. Read More