Wednesday, July 27, 2011 Founder Promises Sex or Money Back

A controversial adultery website is now providing a money-back guarantee if its customers do not have an affair, the Herald Sun reported Tuesday. founder Noel Biderman -- in Australia to renew his own wedding vows -- said he would personally reimburse cheats who could not find a fling by following the website's guidelines.

But Toronto-based Biderman said, which claims to have around eight million members worldwide and has been widely criticized by family groups, was not "just an online brothel." Affairs had to be worked on, he said.

"If you want to find the right level of success, we think there is the commitment level you need to make, and if it doesn't work out for you then we'll give you your money back."

The dating site's Australian arm has more than 400,000 members. It claims to protect love rats from leaving a trail of "digital lipstick" by deleting personal communication between users and keeping identities secret.

The website has drawn international condemnation since its launch in 2001, with family groups accusing Biderman of making money from others' grief. In Australia, Family Council of Victoria president Peter Stokes said the website's success was a sad reflection on society.

"The sheer fact that he thinks there's a market out there shows how degraded we've become in terms what we think relationships are," Stokes said. (more)