For the town is recognised throughout the region for producing some of the most flavoursome dog meat in the world.
More than 15,000 dogs were slaughtered to feed connoisseurs of canine flesh at the week-long festival, which kicked off at the weekend.
Farmers in the region are highly respected for raising different breeds of dog specifically for the table.
Local Lu Hin explained: 'It is just like other meat. Smaller animals tend to be more delicate and sweeter while very big dogs have a strong, muscular taste.
'That was why we created the festival and the number of visitors we get is a testimony to the fact that everybody recognises how good the dog meat is from the region.'
Dog flesh - or 'fragrant meat' as it is known in the region - has been a popular food source in China for thousands of years and is believed to provide medicinal benefits.
However, the industry has come under fire in recent years over concerns about cruelty. Authorities are now proposing to draw up legislation banning the consumption of dog meat.
During the 2008 Olympic games, dog meat was taken off the menus of official Olympic restaurants in order to avoid offending foreign visitors. Source