The Sunday Herald published a full page headshot of a football star on its front page - merely covering his eyes with a black bar, which features the word 'censored'.
The newspaper's actions come after a player obtained an injunction to prevent details of an alleged affair with former Big Brother contestant, Imogen Thomas, being published.
Technically, the newspaper is free to publish the footballer's name, as the injunction does not apply in Scotland.
However, most publications have not exploited this opportunity because of the possibility that copies would be sold south of the border.
In an editorial, the newspaper defended its decision by saying: "We believe it unsustainable that the law can be used to prevent newspapers from publishing information that readers can access at the click of a mouse.
"We should point out immediately that we are not accusing the footballer concerned of any misdeed.
"Whether the allegations against him are true or not has no relevance to this debate."
Richard Walker, editor of the Sunday Herald, told Sky News: "At one point we were thinking of using a picture that was pixelated.
"But when we were thinking about it more deeply, we realised that the injunction didn't apply in Scotland and therefore we did not need to pixelate the picture. Read More